THE CHALLENGE

A decentralised and fragmented approach, with markets free to implement local comms, often disjointed one from the other.

​

THE SOLUTION

“One-Agency” set up resulting into Generali’s first ever global comms platform in 190 years. We have implemented the “One dentsu” Media + Creative model in place from Day 1 in 20 markets, adhering to a unified “Love & Leads” framework, combining branding comms (Love) and performance ones (Leads), working in an eco-systemic way across all stages of the funnel

​

DENTSU'S TRANSFORMATIONAL CONTRIBUTION:

Digital acceleration programme: education, transformation, upscaling

​

“Outsmart rather than Outspend” approach to competition (Allianz, AXA, Zurich), being the first to experiment new media solutions across countries (e.g. Connected TVs, Digital audio, Dynamic Creatives) resulting in highest digital share & highest RNPS (Net Promoter Score)

​

X3 increase of global Sales Conversion rate

.