THE CHALLENGE

To expand their reach and grow their business internationally, they needed an approach that could achieve mass reach while maintaining optimal performance. Next challenged iProspect London to undertake their multinational campaign and expand it into more markets; all while creating a more efficient, data-driven deployment of personalised and localized prospecting and retargeting strategies for programmatic display. 

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THE SOLUTION

Dentsu needed to deliver an extensive campaign across 20 markets from one centralized office in the UK that was not only efficient, but bespoke.

Tapping into multiple data sources, including 1st party (on site and CRM data), 2nd party Google data and 3rd party purchased data segments, dentsu is programmatically buying and optimising across 20 markets, including Australia, Saudi Arabia and Russia. This is in tandem with Presto’s dynamic creative which can generate 150+ versions of the ads, allowing us to tailor to a customer’s demographic, interest and location with a refreshed creative look every month.

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DENTSU'S TRANSFORMATIONAL CONTRIBUTION:

• Doubling the number of markets NEXT sell in

• 15 languages through 1 dynamic creative

• 133% growth of new customers in the UK

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