THE CHALLENGE

Albert Heijn (market leader supermarket in NL) was working in distinct silos across Paid and Owned media, and not making full usage of their rich customer data set to driver better effectiveness outcomes.

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THE SOLUTION

Combining capabilities from both our media and CXM teams to optimise the funnel from brand to performance, creating added value via precision marketing & people based marketing.

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DENTSU'S TRANSFORMATIONAL CONTRIBUTION:

By transforming from the best e-mail platform to the best omnichannel messaging platform. We brought together all channels for messaging: email, push, and in-app notifications. The Albert Heijn owned mobile app plays a central role. By unlocking behavioural and preference data and processing it in our communication via the right channel, we delivered increased impact. Empowered by one integrated dentsu media & CXM team, working closely together, both virtually and physically in a dedicated Albert Heijn area at our Amsterdam dentsu office.