CORE TEAM BIOS
PAOLO STUCCHI
EXECUTIVE SPONSOR
How I’ll add value to Nestlé
I pledge to make our pitch commitments a reality in order to unleash the full potential of the growth opportunity that dentsu envisions for Nestlé’s media investment.
My experience
I am delighted to have been recently promoted to the role of EMEA CEO, dentsu Media. I lead the media business in EMEA, overseeing +7,000 media experts across leading agency brands, including iProspect, Carat and dentsu X and our shared media practice teams. Previously, as CEO of dentsu SEMENAT, I looked after a number of large markets including Italy which led to the beginning of our relationship with Nestlé, whilst also creating a culture of success amongst smaller markets. I joined dentsu in June 2010 as CEO of Vizeum Italy and Chief Strategic Officer of dentsu Italy. I built my career in Mindshare, starting in 2000 as a Strategic Planner, up to holding the role of joint-CEO from 2007 to 2010.
My favourite Nestlé product
Extreme ice creams are delicious! In the summertime, they are a staple in my freezer.
My all-time favourite Nestlé product is Nespresso, where reputation and commerce brilliantly meet. Transforming marketing rules thanks to both a physical and online presence with a consistent narrative across all channels.
MARGARET WAGNER
CXM EXECUTIVE LEAD
How I’ll add value to Nestlé
Within our Steering Group I will act as the champion for customer experience and engagement. I will push our joint agenda on how best to activate it across all channels and technology, bringing meaningful and measurable experiences to your valued customers..
My experience
As the regional president of Merkle and CEO of dentsu’s Customer Experience Management (CXM) Service Line, I lead the strategy and development of our customer experience transformation platform, working closely with my partners in Creative and Media. Hired in 2015 as Merkle EMEA Chief Growth Officer, I built our regional sales platform, launched our alliances partnerships and built out our marketing operations. These platforms support the growth of existing and new clients ensuring we can seamlessly deliver and activate against the complexity of today's marketing ecosystem and integrate solutions across Adobe, Google, Pega, Salesforce as well as the latest players.
I bring 30-years of experience having held senior leadership roles at Wunderman and Rapp. And am a proud sponsor of Merkle’s Gender pillar for the Diversity, Equity, and Inclusion Council and lead our Women In Tech programme.
My favourite Nestlé product
Growing up in The States, Perrier was introduced and became the status symbol of my youth. I always saw it as a luxury. I can remember seeing the green bottle on the counter and thinking, 'wow, we're special'. It still feels like a little luxury, though I drink it every day, and it brings a smile to my face remembering my mother drinking it with pride.
FELIX BULLINGER
GROWTH CLIENT LEAD
How I’ll add value to Nestlé
I will be responsible for delivering our commitment of a 54% ROI increase from Nestlé’s media spend over the next three years.
My experience
I am a media and marketing expert who has worked in the three largest media networks globally (Omnicom, WPP, and dentsu). I have a track record of delivering global and regional transformations which deliver higher returns from media investment. In May 2020, I was appointed to become the Integrated Client Lead for Nestlé across dentsu’s Media, CXM and Creative offerings, focusing on expanding the media remit. My team have been increasing their strategic engagement with Nestlé around transformational marketing ambitions.
My favourite Nestlé product
I don’t know how you feel about 2023; in many ways, it feels more intense and packed than any year before, from both a professional and personal point of view. Taking a break and having a mindful moment is becoming ever so much harder, but also critical to continue performing as before. KitKat has become my little secret trigger and a pleasure to have during these moments to myself.
CHARLOTTE CROOK
DIGITAL STRATEGY LEAD
How I’ll add value to Nestlé
Digital innovation is my focus. I'll help the team unearth the most valuable consumer relationships for your business and the most impactful way to build them through digital experiences.
My experience
With a client and agency-side background spanning corporate and start-ups, I have a proven track record of delivering data-driven campaigns to meet tough commercial objectives.
I am passionate about digital and get a buzz out of delivering marketing ‘firsts’. I advocate for audience-led media experiences, unearthing insights and utilising data to create strong, interconnected customer journeys through collaborative working. Currently, I lead a team of strategists and planners to bring business-focused, digital solutions to our clients and accelerate performance.
My favourite Nestlé product
A tough call between a Nespresso Cosi capsule and a San Pelligrino lemon!
MARK CLYDESDALE
TRANSFORMATION LEAD
How I’ll add value to Nestlé
I will be the strategic lead of the overall media transformation programme for Nestlé. My focus will be on ensuring that we at dentsu keep fully in step with Nestlé, adapting the pace of change appropriately. I will be responsible for re-investment of marketing effectiveness gains into data and technology solutions translates directly to rapid benefits in ROI. I will champion the capability of teams to deliver value from known, 1-1 relationships.
My experience
I have extensive experience in insight, strategy, and customer marketing roles. I am passionate about driving a business forward through the intelligent use of data and customer insight. Working in highly competitive markets, I have demonstrated my ability to deliver in high-pressure, quick-paced environments and the creativity and intelligence to provide flexible solutions to business challenges. Currently, I focus on supporting clients in transforming their businesses to optimise their customer experiences better, improving their agility, and developing better ways of working that are insight-driven and customer-focused.
My favourite Nestlé product
San Pellegrino - especially an Aranciata on a hot day.
HUGO DUPOND
Z-EUR MEDIA LEAD
How I’ll add value to Nestlé
I will focus on building an agile operating model between our companies, so that all categories can continue to move at the speed of the consumer as the media landscape rapidly evolves.
My experience
I have over 12 years of experience working in international media across all digital disciplines and functions globally, as well as setting up digital hubs. In doing so, I have had the chance to work across blue-chip global brands, including Philips, GSK, Sony, Volkswagen, and Shell. During my career, I have supported local markets to facilitate strategic transitions, and define the scope and WoWs globally.
My favourite Nestlé product
My Nespresso machine, without a doubt. This was the first item I got myself when I left at home at 17 years old. I recently upgraded to the one with the milk frother to replicate a Barista Cappuccino at home. When caffeinated enough, nothing is more refreshing than a San Pellegrino Lemon.
AURELIA NOEL
CHANGE MANAGEMENT LEAD
How I’ll add value to Nestlé
Overseeing all aspects of digital transformation, I will use my experience and that of my team to make transformation happen and to make it last.
My experience
I have 24 years of experience in driving Digital transformation projects across various verticals. I spent the first 17 years of my career on the client-side, managing ambitious global projects for the likes of Amazon, Dell, and Whitbread.
I joined dentsu in 2017, where I specialised in the FMCG vertical, becoming a trusted advisor to some of our most ambitious clients (Nestlé, Heineken, Mondelez, Galderma). In December 2020, I was privileged to join the Nestlé team as the Digital Acceleration Lead across our markets. I am well-versed in the art of NDRPs, BPIs, JBPs, Media Next, Golden Rules, naming conventions, etc. Since joining, my role has extended beyond media and into data, tech and above-market strategies.
My favourite Nestlé product
Being born in Vergeze (France), I was literally born with a bottle of Perrier in my hand. Little known fact, the brand inspired me to pursue a career in media, especially the Jean-Paul Goude advert.
MARY JEFFRIES
OPERATIONS LEAD
How I’ll add value to Nestlé
My remit is to deliver outstanding operational effectiveness. I will ensure that our people are enabled to deliver for Nestlé through processes and technologies that support high-value decisions which will grow your brands.
My experience
I have worked at dentsu for nearly 20 years, recently being promoted to Chief Operating Officer for Media in EMEA.
My specialisms are end-to-end operational excellence, data, analytics, and marketing effectiveness across multiple verticals, including FMCG (food, soft drinks, household and alcohol), financial services, automotive, luxury and utilities.
I enjoy understanding clients’ requirements and delivering for them through pragmatic, practical implementation plans that generate tangible improvements in business performance. I am passionate about making data-driven marketing a reality and a source of competitive advantage for our clients.
My favourite Nestlé product
I have a lifelong love for Carnation Evaporated Milk – poured over a bowl of fruit or whipped up into a pineapple cheesecake. Happiness in a tin!
JIMMY DIAMOND
INTEGRATED PLANNING LEAD
How I’ll add value to Nestlé
I’m passionate about the latest cultural trends in European markets, and equally passionate about designing media ideas built on these insights that resonate with people.
My experience
Working as a strategy and comms planning specialist, I have spent time both agency-side (dentsu) and client-side (The Walt Disney Company) throughout my career. I have extensive global and regional planning experience, and particularly love the wide variety of cultural and media nuances across the European region.
My favourite Nestlé product
As an Australian (even if I’m a UK resident now), it would sacrilegious not to say, Milo! Whether it’s a cold or hot milo, or even on top of ice-cream – Milo always hits the spot and is a nice nostalgic reminder of simpler times growing up in Australia.
TOBY BENJAMIN
DIGITAL COE LEAD
How I’ll add value to Nestlé
I will lead the set up and running of a COE of the 100+ digital specialists tasked with driving a step change in digital activation for Nestlé.
My experience
As Chief Digital Officer, I am responsible for leading and managing the fabulous 800+ digital specialists within dentsu media UK - spanning six diverse locations and across a broad range of media capabilities, including PPC, Social, SEO, CRO, Programmatic, Affiliates, Digital Content, Retail Media & Commerce. With over 15 years of experience at the intersection of media and technology, I bring a strong understanding of data-driven marketing solutions that build meaningful connections between marketers and consumers. As the third largest market for dentsu globally, I also have the responsibility of leading our biggest and most sophisticated digital hubs, including those of Kering, Microsoft, Apple and Kellogg’s.
My favourite Nestlé product
Nespresso, every time! Not only a fantastic set of products, but also a wonderful customer experience - from the initial purchase to re-ordering capsules in the app and, of course, the taste!
ANNABEL (BELLE) COOMBS
INNOVATION LEAD UK
How I’ll add value to Nestlé
I'll work to bring exciting content and partnership ideas that help connect Nestlé's brands with people.
My experience
I started at Dentsu in 2021 and have furthered my knowledge of media here with a focus in partnerships. I have previously worked across Arla, Premier Foods, Kelloggs, Co-op and Post Office. I now, primarily work across Vodafone and Xbox, on my patch we also have Microsoft and Kingfisher (Screwfix, B&Q and Tradepoint).
Some of the work I am most proud of sits across Vodafone. Last year I worked to create Vodafone’s Christmas campaign, bringing to life possibly one of the best campaigns – Vodafone Elf and Seek. The other Vodafone campaign that I love is Voxi’s partnership with Bauer. This also massively over-delivered with the highest ROI Voxi has seen and encouraged them to continue with the sponsorship this year making it even bigger and better!
My favourite Nestlé product
My favourire product has to be Nesquik. When I was younger I used to hate milk but my parents said I needed to drink it because it was healthy. The only way I was able to drink milk was by having Strawberry Nesquik and I still drink it this way at age 20!
HELI RUOTSALAINEN
PLANNING LEAD, ROMANIA (PURINA)
How I’ll add value to Nestlé
In a rapidly developing media market like Romania, I will keep focus on a strong strategic backbone and brand safety to guide Nestlé’s brands to innovative connections with people.
My experience
I am a passionate media professional working continuously to cultivate and craft new media solutions for client’s growth. I spent the first part of my career working as an editor and editor-in-chief of lifestyle magazines, after turning to digital services business lead, social media pioneer, and media strategy professional on the agency-side.
I joined dentsu in 2015 and have worked locally, regionally and globally with the most demanding FMCG clients (Coca-Cola, Nestlé, Heineken, Mondeléz). Teamwork, innovation, and always-on-learning are things that make me excited.
My favourite Nestlé product
Respecting my Finnish roots and the nation’s record of drinking the most coffee per capita in the world, I proudly hold the dentsu record in daily coffee consumption, Nespresso and Starbucks at Home being my holy grail! I am ready to unleash that energy for the growth of our clients.
For my cats, I’ve used different Purina products to help them stay healthy for longer, allowing them to continue being my partners in life, albeit aloof and independent operators, as cats are!
KATIE FOENANDER
PLANNING LEAD, UK (PURINA)
How I’ll add value to Nestlé
When it comes to planning, I’ll help you step outside of your comfort zone. With our media landscape being so fragmented, I want to help Nestlé create memorable media experiences, that drive attention and action across the customer journey.
My experience
I am a passionate Media Planner, with over 12 years of experience in strategic media planning. I am driven most by collaboration and producing highly impactful and innovative work that delivers business outcomes, but I am most excited by building strong client and team relationships that enable creativity and empower learning and development. Over the years, I have worked in agencies in both the Australian and UK markets across various industries, including FMCG, travel, automotive, non for profit, financial services, and B2B marketing. I joined dentsu in 2017, working with clients such as Jaguar Land Rover and The Telegraph. Most recently, I have been helping B&Q in the UK transform their business through integrated planning.
My favourite Nestlé product
Like Jimmy, I’m UK-based Australian, so there is a very special place in my heart for Milo! I spent my entire childhood having a Milo before bed and get overly excited when I find it stocked in the UK.
However, when it comes to cat food, Purina has been the saviour for my 18-year-old and very precious Russian Blue, Solina. Solina started eating Purina Pro Plan to help with her kidney function – and it’s helped her stay energised, happy, healthy, and most importantly, cuddly!
QUENTIN DELAMOTTE
PLANNING LEAD, FRANCE (NESPRESSO)
How I’ll add value to Nestlé
I’ll nourish the team with cultural and consumer led insights as well as category and brand vision to enhance your brand and audience relationships.
My experience
Leading a team of strategists and insights specialists in France, I have more than ten years of experience in advertising and media as a strategic planner. I am driven by understanding consumer behaviours, cultural signal trends, and digital innovations to craft relevant and impactful media experiences between brands and their audiences.
Over the years, I have worked in several media, activation, and creative agencies in many industries, including FMCG top brands such as Kraft, Unilever, Danone Baby, Perfetti Van Melle, Mc Cain, and Intersnack.
My favourite Nestlé product
I have two favourites! I have been a consumer of Nespresso coffee for years, as well as a great fan of ‘Les Recettes de l’Atelier Noisettes’ chocolate. The perfect match on a lazy Sunday morning is a Nespresso café with a piece of chocolate.
SIMONA ZANTI
PLANNING LEAD , ITALY (NESPRESSO)
How I’ll add value to Nestlé
I will help you capture signals to drive strategic thinking and improve brand relevance and business results.
My experience
I joined dentsu in 2016 after more than ten years of working in the main Italian market’s research companies, supporting clients (nationally and internationally) in understanding consumers and providing relevant content.
I have developed extensive marketing and insight skills to support clients in reaching their business objectives. I’m an enthusiastic explorer of new opportunities that come from digital and media convergence.
My favourite Nestlé product
Nespresso - it was love at first sight since I first left home. It happened again with Vertuo; I discovered a whole new coffee experience. I can’t resist trying the limited editions - pumpkin spice cake is my favourite (at the moment)